THE NORTH FACE RFP
︎ART DIRECTION ︎GRAPHIC DESIGN ︎ANIMATION ︎COPYWRITING
// CLIENT: THE NORTH FACE // AGENCY: ACCENTURE SONG
The North Face reached out in an effort to find a creative agency to conceptualize on two exisiting campaigns they launched in late 2021: “More Than A Jacket” & “Back To Campus”. Provided with branding guidelines, campaign standards and imagery, my team was asked to reimagine these two campaigns from a broader perspective. The following was work I created for submission in the first round of request for proposal. From sketching to writing copy and creating an animatic, I was able to visualize a cohesive revamping of these campaigns. Though my presentations did not reach the final stage for pitching to The North Face team, the concepts made a rewarding impression within the agency.
“More Than A Jacket” Campaign Concept
![](https://freight.cargo.site/t/original/i/0aaaf0b36288b24f3958903c58571c67dff2d03be40bfe1e062127a074cbce22/TNF_PITCH1.png)
![](https://freight.cargo.site/t/original/i/73382b6da86dc6361f50da1e016887ad4c1988601af34e0536d1b128b17a5628/NorthFace-4.jpg)
![](https://freight.cargo.site/t/original/i/96f06808e32e8bfa26dbc1a3ad2be2bd09171ab0868e8b8a5b01e1772944f542/TNF_PITCH2.png)
![](https://freight.cargo.site/t/original/i/12bad610a3b16efca61ea84716bb40821b330b3227d9152185df96463f1b934b/TNF_PITCH3.png)
![](https://freight.cargo.site/t/original/i/b4ee186e6111a3c0bb929a1f80dc5a7464c46d3ee0ce86e835e6b4789ee2e4b6/TNF_PITCH4.png)
![](https://freight.cargo.site/t/original/i/400de00e9f153a2162f9c4d408db7bc83a9ee4e937d9f74520fa361405ffe4fa/TNF_PITCH5.png)
![](https://freight.cargo.site/t/original/i/9570ccdef2e1c3ed242478a9ac51c1ca1dd487022d31320c08d12c90bf71e63c/TNF_PITCH6.png)
“Back to Campus” Campaign Concept
![](https://freight.cargo.site/t/original/i/793fc6cf66bf79edf761b24a5b2ce9f4d3410f2839503427032fd3980861222a/NorthFace-1.jpg)
![](https://freight.cargo.site/t/original/i/b4b5ee2675f90bef1165cbf796038cd023f32b1d956eaff6f90d2ffbedaef101/NorthFace-2.jpg)
![](https://freight.cargo.site/t/original/i/17cbac81ede49e71901410662ee2cc54d5c0cb15b2b76d090bbc96d5b30e9ae4/NorthFace-3.jpg)
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