THE NORTH FACE RFP
︎ART DIRECTION ︎GRAPHIC DESIGN ︎ANIMATION ︎COPYWRITING
// CLIENT: THE NORTH FACE // AGENCY: ACCENTURE SONG
The North Face reached out in an effort to find a creative agency to conceptualize on two exisiting campaigns they launched in late 2021: “More Than A Jacket” & “Back To Campus”. Provided with branding guidelines, campaign standards and imagery, my team was asked to reimagine these two campaigns from a broader perspective. The following was work I created for submission in the first round of request for proposal. From sketching to writing copy and creating an animatic, I was able to visualize a cohesive revamping of these campaigns. Though my presentations did not reach the final stage for pitching to The North Face team, the concepts made a rewarding impression within the agency.
“More Than A Jacket” Campaign Concept
“Back to Campus” Campaign Concept
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