GOONJITSU

Heavyweight Jiu Jitsu Identity

I was approached by my good friend and training partner Shane Cole of Striker Fight Center in Kennesaw, GA to create concepts and identity for his jiu jitsu lifestyle brand. In it's early beginnings now, GOONJITSU is set out to embody a culture of heavyweight jiu jitsu competitors.

Credit: Art Direction, Design
Client: Shane Cole